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ERIC Number: EJ976358
Record Type: Journal
Publication Date: 2012-Sep
Pages: 19
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1080-5699
EISSN: N/A
A Process for Assessing and Improving Business Writing at the MBA Level
May, Gary L.; Thompson, Margaret A.; Hebblethwaite, Jennifer
Business Communication Quarterly, v75 n3 p252-270 Sep 2012
Assurance of learning continues to be a hot topic in higher education. Both accreditation agencies and employers are asking a key question: Are we graduating students who actually have the knowledge and skills that we promise? This case study focuses on business writing in an MBA program and presents a prescriptive, five-step program to improve MBA students' writing skills. The study provides example documents used in the assessment process and an example of data analysis used to "close the loop" in the assurance of learning cycle. The study concludes with lessons learned and recommendations for future improvements in the process. (Contains 3 figures and 2 tables.)
SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: http://sagepub.com
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A