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Direct linkHonglu Zhang; Darren Powell – Sport, Education and Society, 2024
The Olympics is one of the world's biggest marketing platforms and, as such, presents the private sector with a vast range of advertising opportunities. One new area of opportunity is school-based Olympic education. While previous studies have revealed some of the marketing strategies used by Olympic sponsors in Olympic education, there is still a…
Descriptors: Foreign Countries, Public Schools, Athletics, Elementary School Students
