This paper provides several suggestions Hispanic student recruitment and retention in MIS or other business curricula. Cultural considerations like allocentrism and familialism are discussed along with the situation at K-State. It is believed that the recruitment and retention of Hispanic students can be influenced positively by considering cultural issues. Development of a more diverse student population and leveraging latent capability in the local population of new Kansans potentially will strengthen the local economy and help pave the way for a better future in the Midwest. (Contains 1 table.)