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ERIC Number: EJ838746
Record Type: Journal
Publication Date: 2009
Pages: 17
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1080-5699
EISSN: N/A
Do Business Communication Technology Tools Meet Learner Needs?
DuFrene, Debbie D.; Lehman, Carol M.; Kellermanns, Franz W.; Pearson, Rodney A.
Business Communication Quarterly, v72 n2 p146-162 2009
While institutions of higher education are enthusiastically embracing technology-mediated learning (TML), little research has been conducted to identify factors that influence student use of TML tools or determine whether use of them increases student learning. This study of business communication students at two universities found that (1) students tend to be sensing, visual, active, and sequential learners; (2) perceived usefulness and perceived ease of use of TML tools are positively associated with perceived learning success; (3) learning styles do influence the students' usage behavior of certain TML tools; and (4) students' sensing/intuitive learning style is related to their perceived learning success. (Contains 4 tables.)
SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: http://sagepub.com
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A