This document consists of the student manual for a course in retail flower shop sales and floral design for use in vocational education courses in high schools in South Carolina. The guide consists of 22 learning modules that incorporate the subject matter needed by workers in these jobs. Each learning module consists of an introduction, directions, objective, learning activities, instruction sheets, student self-check, check-out activities to demonstrate proficiency in the tasks to be learned, and a teacher's final checklist. The lessons are illustrated with line drawings, and audiovisual presentations are available for teacher use with some modules. Topics covered by the learning modules include the following: maintaining designer's tools; sharpening knives; conditioning cut flowers; fertilizing and watering plants; wiring flowers; tying bows for corsages and potted plants; boxing cut flowers; explaining the care of cut flowers to customers; designing corsages; writing enclosure cards; boxing corsages; designing terrariums; explaining terrarium construction and care; explaining how to plant planters; dressing potted plants; explaining care of potted plants to customers; telephoning orders to wholesalers; unpacking boxes and receiving incoming merchandise; wrapping floral merchandise; routing deliveries; writing customers' monthly statements; and designing bud vases. (KC)