In this paper, we argue that the non-positivist origins that provided the impetus for the qualitative imagination over the past half century in educational research has undergone subtle, but nevertheless profound change and transformation as neoliberal forms of governmentality have increasingly colonised social and educational research. We examine contemporary responses and challenges to this process from within and outside the academy. It is our contention that unless educational researchers critically engage with these new methodologies, particularly as they are generated by and through social movements, qualitative research is likely to become subject to what CW Mills (Mills) referred to as "blind drift".