In this commentary, Michael Reiss describes his time with the "Journal of Biology Education" ("JBE") dating back to 1984 when the journal published his first article (Reiss 1984). Over the years, Reiss has authored 31 "JBE" pieces (excluding reviews) including one in honor of the journal's 25th anniversary (Reiss 1991). Herein, he contemplates what biology education, and therefore "JBE," should focus on over the next 25 years. Areas such as health education, sex education, and ecology are discussed. He concludes by encouraging biology education academics to to write more often with school teachers and college lecturers to prevent increasing disengagement from the journal and a feeling that they are being lectured to rather than worked with.