The purpose of this article is to frame--and reframe--the work of student affairs. Evolving paradigms have defined and advanced this work, which is dedicated to total student development and the betterment of society. The article promotes integrative learning as a new framework for student affairs. This paradigm, grounded in theory, research, and practice, crosses all boundaries of what, where, how, and with whom learning occurs to advance cohesive and synergistic student-centered learning. To live into this seamless model, student affairs professionals must go beyond the "what" to living into the "so what" of their work as educators and reflective practitioners.