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Peer reviewed Peer reviewed
ERIC Number: EJ435383
Record Type: Journal
Publication Date: 1991
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-1044-7385
EISSN: N/A
Observing Reasonable Consumers.
Silber, Norman I.
Advancing the Consumer Interest, v3 n2 p6-13 Fall 1991
Although courts and legislators usually set legal standards that correspond to empirical knowledge of human behavior, recent developments in behavioral psychology have led courts to appreciate the limits and errors in consumer decision making. "Reasonable consumer" standards that are congruent with cognitive reality should be developed. (SK)
Descriptors: Advertising, Behavior Theories, Consumer Education, Consumer Protection, Court Litigation, Deception, Decision Making, Laws, Thinking Skills
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A