In the heart of rural India, where hope struggles to find its voice amid challenging economic and societal circumstances, Rocket Learning has discovered an inspiring tale of resilience and determination. Rocket Learning's intent is to build early childhood and foundational skills at scale in India, connect the government system and parents, and drive community change by systemically leveraging technology, media, and social incentives or influencers. At Rocket Learning, they have built out a behavior change program that assists in furthering both the quality and quantity of parent-child interactions pertaining to Early Childhood Education (ECE). Their behavior change communication strategy is shaped by annual surveys that assess parents' progress across different indices in their behavior change framework.