This study investigated the relationships among client adherence to Asian cultural values, counselor expression of cultural values, counselor ethnicity, and career counseling process with Asian American college students. Clients who had high adherence to Asian cultural values evaluated Asian American counselors as more empathic and credible than did clients with low adherence to Asian values, and clients who had low adherence to Asian cultural values evaluated European American counselors as more empathic than did clients with high adherence to Asian values. Contrary to expectations, clients rated the session with a European American counselor as more positive and arousing than the session with an Asian American counselor. Limitations and implications of the results are discussed.