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Download full textFreimuth, Vicki S.; Van Nevel, J. Paul – 1980
The role of news media as gatekeepers controlling the flow of information that the public receives was explored during the 1978 Asbestos Awareness campaign conducted by the Department of Health, Education, and Welfare (HEW). In an effort to inform high risk workers and the general public about the health hazards associated with asbestos exposure,…
Descriptors: Adults, Advertising, Change Agents, Change Strategies
Peer reviewedFreimuth, Vicki S.; Van Nevel, J. Paul – Journal of Communication, 1981
Examines the role of the media gatekeeper--reporter, editor, or news manager--and the effect of this role on public service announcements. Discusses the Asbestos Awareness campaign and its effectiveness in demonstrating the importance of the media gatekeeper. (JMF)
Descriptors: Adults, Health Education, Information Dissemination, Mass Media
