The Lohrville Career Education Model (LCEM) was instituted as a systematic attempt at exploring careers in Iowa and inducing Iowa youth to seek careers closer to home following high school graduation or post-secondary education training; a major purpose of the Toward Community Growth project was to teach positive attitudes about living and working in rural areas. The LCEM consisted of seven units to be taught in two 2-week sessions during fall and spring semesters. Students were taught with specific post-test attitudinal responses in mind. Between class sessions, a 2-week career education work experience session placed senior students with local resource personnel whose work corresponded to the students' tested and self-identified occupational interests. A major contention of this study was that attitudes of urban, city-based pseudo superiority could be reversed with an intense, attitudinal program designed specifically for rural students, and that a state mandated inception of career education programs into all K-12 systems could and should provide a re-emergence of positive feeling and attitudes toward rural lifestyles, rural occupations, and a future career in a rural area. It was suggested that urban students should receive the same educational opportunity with rural-based models of career education and future agrarian-based occupational lifestyles. (CM)