This exploratory study examined white undergraduate students' (a) racial attitudes towards Asian Americans, (b) principled policy attitudes toward affirmative action, and (c) self-interest in relation to their support for college-based affirmative action policies for Asian Americans at a Midwestern university. A sample (n = 264, 28% male, 72% female) of white undergraduate students from a mid-sized public university in the Midwest was surveyed. The findings indicate that white undergraduate women have significantly more favorable principled policy attitudes toward affirmative action in general and for an affirmative action college policy for Asians, in particular, than do undergraduate males. Implications for issues of equity and social justice are shared.