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ERIC Number: EJ538048
Record Type: CIJE
Publication Date: 1995
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
How To Increase Advertising Revenue.
Mitchell, Carmen
Community College Journalist, v23 n1-4 p4-6 1995
Describes advertising sales strategies to help faculty advisers of community college newspapers increase revenues. Argues that sales representatives should know their product well and maintain demographic information on the paper's readership. Includes strategies for organizing advertising staff, searching for potential clients, and taking charge of a sales call. (AJL)
Descriptors: Advertising, Community Colleges, Faculty Advisers, Fund Raising, Journalism Education, Program Development, Salesmanship, School Newspapers, Student Publications, Supervisory Methods, Two Year Colleges
Publication Type: Opinion Papers; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Note: Journal availability: Steve Ames, 3376 Hill Canyon Ave., Thousand Oaks, CA 91360-1119