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Download full textCampbell, Jill F.; Spiro, Louis M. – 1982
The impact of media marketing strategies on continuing education enrollment at the State University of New York College at Brockport (SUNY-CB), was evaluated. The evaluation of advertising impacts used advertising records of SUNY-CB and other area colleges and a telephone questionnaire instrument. A stratified, random countywide sample, in…
Descriptors: Adult Students, Advertising, Continuing Education, Enrollment Influences
