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Cowan, Rick, Ed. – 1991
Suggestions for marketing independent schools are presented in this handbook, which revolves around the basic marketing model of defining mission/strategy, using the "5 P's" (product/services, price, place, production/delivery, promotion) and monitoring. Chapters by 18 contributors offer information on the following topics: basic marketing theory,…
Descriptors: Admission (School), Elementary Secondary Education, Enrollment, Higher Education
Carter, Virginia L., Ed.; Garigan, Catherine S., Ed. – 1979
Student recruitment is explored in a compilation of articles originally published in "CASE Currents." Focus is on marketing, market research, student consumerism, advertising, publications, recruitment tools, and students and alumni. Included in the 46 papers are the following: "A Management Approach to the Buyer's Market" (William Ihlanfeldt);…
Descriptors: Advertising, Alumni, College Bound Students, College Students
