ERIC Number: EJ675012
Record Type: Journal
Publication Date: 2003
Paying Your Way to the Top: Search Engine Advertising.
Scott, David M.
EContent, v26 n5 p32-34,36-38 May 2003
Explains how organizations can buy listings on major Web search engines, making it the fastest growing form of advertising. Highlights include two network models, Google and Overture; bidding on phrases to buy as links to use with ads; ad ranking; benefits for small businesses; and paid listings versus regular search results. (LRW)
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Authoring Institution: N/A