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Peer reviewed Peer reviewed
ERIC Number: EJ580896
Record Type: Journal
Publication Date: 1998
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-1077-193X
EISSN: N/A
African-American Youth Perceptions of Alcohol Advertisements: A Preliminary Analysis.
More, Timothy; Taylor, David; Turner, Dion
Challenge: A Journal of Research on African American Men, v9 n2 p67-82 Sum-Fall 1998
Examines motivational factors associated with malt liquor consumption in African American youth. (Malt liquor is directly marketed to African-American youth.) Over 90% of respondents consumed alcohol in the past. Students viewed malt liquor commercials as being more associated with sex and power than were beer commercials. (MMU)
Descriptors: Advertising, Black Colleges, Black Students, College Students, Drinking, Higher Education, Student Attitudes, Television Commercials
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A