ERIC Number: EJ992938
Record Type: Journal
Publication Date: 2012-Jul-23
Reference Count: 0
The Global University Press
Dougherty, Peter J.
Chronicle of Higher Education, Jul 2012
The modern world's understanding of American university press has long been shaped by university-press books. American university-press books are good international advertisements for the universities whose logos grace their spines. The growth of transnational scholarship and the expansion of digital communications networks are converging in ways that have transformed academic publishing. Driving global scholarship--and readership--are several trends--increasing literacy rates, the spread of English, government investment in higher education, and the cross-nationalization of scholarly research. The single most significant innovation in the global publication of American scholarly books is the starting of two online library-aggregation services, the University Press Content Consortium's Books on Project MUSE and Books at JSTOR. Together they include selections of monographs from nearly 90 American university presses and deliver for purchase roughly 30,000 digital books to libraries, from Indiana to Indonesia. Books and journals on both MUSE and JSTOR are fully searchable. A second technology that will expand university presses' international presence is the transnational advance of online book merchants. A third technology poised to expand the global footprint of the American university press is print on demand, or POD, an unsung success story of the digital-publishing revolution. POD technology enables presses to keep books in print perpetually and control inventory while satisfying customers' needs. A fourth technology abetting worldwide publishing is digitally driven publicity. Publicity--reviews, articles, interviews, blog posts, excerpts, feature stories--is the mother's milk of successful book publication. Digital communications have multiplied publicity's power, making possible heretofore unheard-of exposure for university presses and their authors.
Descriptors: Faculty Publishing, University Presses, Universities, Advertising, Information Technology, Scholarship, Literacy, Higher Education, English, Language Role, Government Role, Innovation, Library Services, Consortia, Electronic Publishing
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Authoring Institution: N/A