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ERIC Number: EJ506788
Record Type: Journal
Publication Date: 1995
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0271-5309
EISSN: N/A
Interpretation and Identification of Gendered Selves: Analyzing Gender-Specific Addressivity in Japanese Advertising Text.
Maynard, Michael L.
Language & Communication, v15 n2 p149-63 Apr 1995
Analyzed 112 advertisements in 4 Japanese magazines targeted at young men and 111 advertisements in 4 magazines targeted at young women. Results found that visual intimacy occurred in advertising substantially more often in young women's magazines than in young men's magazines, and that product-alone advertisements were targeted to young men more than to young women. (42 references) (MDM)
Descriptors: Advertising, Cultural Influences, Foreign Countries, Japanese, Language Styles, Language Usage, Periodicals, Photographs, Sex Differences, Visual Aids, Young Adults
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Japan
Grant or Contract Numbers: N/A