This chapter discusses the Association of American Colleges and Universities' (AAC&U's) Valid Assessment of Learning in Undergraduate Education (VALUE) project, which aims to demonstrate that faculty across the country share fundamental expectations about student learning on all of the essential learning outcomes deemed critical for student success; that rubrics can articulate these shared expectations; that the shared rubrics can be used and modified locally to reflect campus culture within this national conversation; and that the actual work of students should be the basis for assessing student learning and can more appropriately represent an institution's learning results. The VALUE project has three main focuses: (1) rubric development; (2) e-portfolios of student work; and (3) an emphasis on integrative learning. The project is overseen by a national advisory committee of key researchers, measurement specialists, and campus leaders who are examining the research and evidence on student achievement of key learning outcomes, especially those that do not have well-developed measures already in place, and identifying the best practices used on campuses to achieve and measure student progress. There are several key advantages to the VALUE project: its ability to be replicated in different settings and institutions, ability to draw internal and external comparisons, visibility, robustness, and effective use of technology. The VALUE project is one step in developing the foundation for shifting the conversation from sound bites to substance and from rankings to quality.