This chapter describes the use of popular film and semiotics for the development of critical media literacy in a graduate-level education course entitled "Pop Culture as Pedagogy: The Role of Entertainment Media in Teaching for Critical Consciousness and Critical Media Literacy." The course focused on analysis of different forms of pop culture, specifically on film and television, as a way of revealing how social relations are based on structural issues of power. The chapter is divided into three sections: the authors' initial journeys from experience to analysis; the ways they constructed knowledge through class and online; and how to incorporate popular culture and media into practice.