ERIC Number: ED497031
Record Type: Non-Journal
Publication Date: 2007-Jun-28
Higher Education: Open for Business
Gilde, Christian, Ed.
This book addresses a problem in higher learning, which is newly recognized in the academic spotlight: the overcommercialization of higher education. The book asks that you, the reader, think about the following: Did you go to a Coke or Pepsi school? Do your children attend a Nike or Adidas school? Is the college in your town a Dell or Gateway campus? These questions should not be a primary concern for students, parents or faculty in an environment that has to allow students to freely focus on learning. But in a time of fiscal uncertainty, can higher education ignore the benefits of commercial ventures? It may seem foolish to do so. However, commercialism has gotten too close to certain aspects of academia such as the campus environment, classroom activities, academic research, and college sports. This disturbing encroachment of academic ground is addressed in "Higher Education: Open for Business" by a diverse host of authors who are closely involved in higher learning. This book contains the following chapters: (1) The Market of Higher Education (Elizabeth G. Miller); (2) The Overcommercialization of Higher Education (Christian Gilde); (3) The Impact of Commercialism on the Classroom (Catherine O'Neill); (4)Commercialization Goes High-Tech: The Online Classroom (Catherine O'Neill); (5) Education from a Distance (Fredrick Chilson and David Rutledge); (6) College Sports (Michael Malec); (7) The Spending Nation: Liberal Education and the Privileged Place of Consumption (Juliet B. Schor); (8) Profits, Politics, and Social Justice in the Contemporary American University (Eve Spangler); and (9) Safeguarding Uncertain Futures (Christian Gilde and Eve Spangler).
Descriptors: Higher Education, School Business Relationship, Corporate Support, Educational Finance, Economics, Educational Environment, Influences, Distance Education, Educational Technology, Liberal Arts, General Education, Educational Principles, College Athletics, Politics of Education, Free Enterprise System
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Publication Type: Books; Collected Works - General
Education Level: Higher Education; Postsecondary Education
Authoring Institution: N/A