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Peer reviewed Peer reviewed
ERIC Number: EJ539360
Record Type: Journal
Publication Date: 1997
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-8755-0504
EISSN: N/A
"Von Anfang an": A New Trend in Teaching German for Business.
Boehringer, Michael
Journal of Language for International Business, v8 n1 p1-18 1997
"Language for business" programs, well established at universities, could be expanded to include beginning language courses. It is argued that "language for business" courses at the beginner's level can attain some of the goals of business language study at an early stage and usefully complement their more advanced counterparts. (Author/JL)
Descriptors: Advanced Courses, Business Administration Education, Business Communication, Cultural Awareness, Foreign Countries, German, Higher Education, International Trade, Introductory Courses, Language Proficiency, Second Language Learning
Publication Type: Opinion Papers; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Germany
Grant or Contract Numbers: N/A