A great amount of research has been conducted to determine the criteria of college student satisfaction and to develop measurement instruments to examine the overall quality of life among college students, but limited research has investigated specific aspects of college satisfaction. In addition, relatively few studies have attempted to explain the link between student satisfaction and college sports despite the enhanced interests in this link. The primary goal of this study was to develop a valid and reliable scale to measure how college students' psychic income from the school's athletic teams influences their satisfaction with college. Instead of developing a new framework, Crompton's (2004) psychic income paradigm was adopted and the preliminary questionnaire was established by a comprehensive literature review, expert review, a field test, and a pilot study. Confirmatory factor analysis and reliability tests were employed with the total number of 663 data for the final purification of the scale of psychic income (SPI). As a result of a factor analysis, the 7-factor model with 27 items was conceptualized: "Social Bonding" (3 items), "Excitement" (3 items), "Emotional Involvement" (5 items), "Collective Self-esteem" (3 items), "Pride from Being a Major Collegiate Sport Institution" (5 items), "Pride from Increased Institution Visibility" (4 items), and "Pride Due to Additional Campus Development Efforts" (4 items). The hierarchical analysis in multiple regression was employed to identity the best predictors of college satisfaction and revealed that six independent variables significantly predicted the outcome and collectively explained approximately 40% of the variance in college satisfaction. The six variables were gender, Excitement, Emotional Involvement, Pride from Being a Major Collegiate Sport Institution, Pride from Increased Institution Visibility, and Pride Due to Additional Campus Development Efforts. This study provided an important step towards better understanding psychic income, which is one segment of social impact analysis measurement, and should prove useful for college administrators, sport practitioners, and marketers. The findings of this study will help explain why college sport receive increasingly more television air time and also why its business aspect is getting acceptable to the college administrators and entrepreneurs. In addition, the findings of this study will fulfill the call for supplementary construct of college life. [The dissertation citations contained here are published with the permission of ProQuest LLC. Further reproduction is prohibited without permission. Copies of dissertations may be obtained by Telephone (800) 1-800-521-0600. Web page: http://www.proquest.com/en-US/products/dissertations/individuals.shtml.]