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Direct linkKim, Woosoon – ProQuest LLC, 2010
A great amount of research has been conducted to determine the criteria of college student satisfaction and to develop measurement instruments to examine the overall quality of life among college students, but limited research has investigated specific aspects of college satisfaction. In addition, relatively few studies have attempted to explain…
Descriptors: Measures (Individuals), Quality of Life, Field Tests, Factor Analysis
Lax, John R. – ProQuest LLC, 2018
Branding and brand equity, both as theoretical constructs and as a critical part of applied marketing, have received considerable attention in the academic and practitioner literature. Brand equity, generally considered to be the differential in positive brand image and loyalty enjoyed by one brand as compared to that of a lesser known brand, is…
Descriptors: Economic Development, Higher Education, Marketing, Qualitative Research
