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Direct linkOuahiba Boukaabar – ProQuest LLC, 2024
The STEM-based sports sectors supply vital careers in clinical, athletic, and educational settings. Long-term planning is necessary to foster student interest in STEM based sports disciplines and for this purpose, educational institutions must provide learners with information about STEM careers before starting high school and encourage them to…
Descriptors: STEM Education, Student Interests, Sports Medicine, Summer Programs
Lax, John R. – ProQuest LLC, 2018
Branding and brand equity, both as theoretical constructs and as a critical part of applied marketing, have received considerable attention in the academic and practitioner literature. Brand equity, generally considered to be the differential in positive brand image and loyalty enjoyed by one brand as compared to that of a lesser known brand, is…
Descriptors: Economic Development, Higher Education, Marketing, Qualitative Research
