Sport management programs are disproportionately represented by students and faculty who possess multiple advantaged identities. This trend is indicative of the broader sport industry, which is troublesome given sports' prominent role in conversations around racial injustice and inequity during the past century. It is incumbent on sport management educators to equip our students to recognize their role in and productively contribute to such conversations. Thus, this manuscript issues a call to action for sport management educators to utilize and build upon Nixon's Coin Model of Privilege and Critical Allyship to understand, address, and normalize discourse around inequity, privilege, and oppression in their pedagogical approaches to education.