Purpose: Active school travel (AST) programmes aim to change commuting behaviour to improve children's physical and mental health. However, very limited health education programmes for children use segmentation to create tailored solutions that understand the specific characteristics of each group of children and their caregivers in order to yield…

Purpose: Social marketing benchmark criteria were used to understand the extent to which single-substance alcohol education programmes targeting adolescents in middle and high school settings sought to change behaviour, utilised theory, included audience research and applied the market segmentation process. The paper aims to discuss these issues.…

The dual labor market theory (DLM) posited the existence of two distinct labor markets working in parallel. A primary one is a place where high wages, employment stability and high opportunities for advancement are the norms. On the other hand, low wages, arbitrariness and less desirable working conditions determine a secondary market. The main…

This research investigates the effect of multiple intelligences (MIs) teaching strategy with technology-enriched environments on business administration students' self-efficacy, confidence, and learning outcomes. The study involved 276 participants from a university's business administration department, undergoing an international business course.…

This paper presents the results of an exploratory study that examined engagement approaches of contract cheating services on the Twitter platform. The literature portrays the grey academic market as an invisible hand that magically delivers academic content at the click of a button, which leaves a wide gap in our understanding of their outreach…

The learning process through forecasting patent information based on technology can provide the direction in which technology is needed, especially supporting developments into the future. Technology mapping through patent information in the market becomes leverage development of products. Foresight technology in a patent is a tool to predict…

"Learning to become employable" is a catch phrase often used to highlight the importance of upskilling in today's knowledge-based labor market. Yet, evidence on the relationship between work-related learning and employability is limited and does not account for potential reciprocity. This is important though: if "employability"…

This dissertation consists of two chapters, both of which study the wealth inequality using heterogenous agent general equilibrium model. In particular, the first chapter focuses on a government policy and its implications on wealth inequality. The second chapter incorporates cost to high return assets to generate realistic wealth mobility in the…

This article utilises rhetorical analysis as a method to investigate course level marketing communications for undergraduate fashion marketing degrees in England. The purpose of this method is to explore the persuasive appeals of Aristotle's triad of logos, ethos and pathos, how they are used and how these appeals could differ by university type.…

In this article, I describe the process and importance of branding a graduate public administration program. Written from the perspective of a participant-observer, I describe how with the assistance of my department we have given our program a more distinctive identity and therefore a more identifiable brand. That brand is one that focuses on…

The rapid growth and diffusion of digital media technologies has changed the landscape of market segmentation in the last two decades, including its use in promoting prosocial and behavior change. New, population-specific and culturally appropriate prevention strategies can leverage the potential of digital media to influence health outcomes,…

Since the 1990s, "customer orientation" marketing has been widely applied to major gifts management of world-class U.S. universities, forming a donorcentered model for major gifts management. It focuses on donor demands management, relationship cultivation and value creation, which has a major effect on university fundraising and…

The unemployment problem of college students in China has drawn much attention from academics and society. Using the 2011 College Student Labor Market (CSLM) survey data from Tsinghua University, this paper estimated the effects of college quality on initial employment, including employment status and employment unit ownership for fresh college…

The study examined the association between race and employment experiences among Veterans with disability to determine if employment experience differed for White and Black Veterans in the labor market. The research revealed typical characteristics of employment experiences, which suggest that work is completed at multiple levels, based on…

This paper analyzes the effects of German labor market reforms on the competitiveness and performance of the German economy. The contribution starts with giving some background information on the rationale behind the reforms and stresses the specific structure of the German economy. We then describe the salient effects of the reforms for…