A qualitative research study was conducted with 15 school counselors to identify the strategies they used to empower Chicana/o and Latina/o high school students. The findings of this study revealed that participants facilitated student empowerment by developing personal relationships with students, involving alumni, building sociocultural awareness, and encouraging social action. Based on these findings, school counselors who seek to empower students are called to develop positive relationships, identify role models, and encourage community engagement.