This paper reports the scale development and psychometric characteristics of the Parent Behavior Importance Questionnaire-Revised (PBIQ-R). To develop this measure, 502 subject matter experts (SMEs) evaluated 91 parenting behaviors in terms of parenting behavior specificity (e.g., bonding, discipline), importance level, and appropriateness for children of differing developmental stages (e.g., infant/toddler, adolescent). SME responses were used to develop the PBIQ-R and related subscales. The resulting 73 item measure provides a psychometrically strong avenue for determining respondents' parenting behavior values. The measure and corresponding subscales are closely aligned with current parenting theory and developmental literature with respondents indicating the relative importance of a range of positive as well as negative parenting behaviors. Results suggest moderate to strong factor consistency, construct validity, and internal consistency. Findings are discussed relative to parenting theory and research as well as clinical, counseling, and school psychology practice.