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Peer reviewed Peer reviewed
ERIC Number: EJ278394
Record Type: Journal
Publication Date: 1983-Jan
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Children's Attitudes to Television Advertisements: A Factorial Perspective.
Barling, Julian; Fullagar, Clive
Journal of Psychology, v113 n1 p25-30 Jan 1983
A total of 545 middle-class White boys and girls having an average age of 10.67 years completed a 28-item scale after viewing a television commercial. Factor analysis yielded two interpretable factors: "entertainment" and "irritation-boredom." Related issues and their ethical implications are discussed. (Author/RH)
Descriptors: Childhood Attitudes, Middle Class, Television Commercials, Television Viewing, Whites
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A