"Ameryka-Echo" was one of the most popular Polish-language weeklies, published in the United States between 1889 and 1972. Its founder and owner, Antoni A. Paryski, consciously sought to transplant ideas of Polish Positivism to the Polish-American immigrant communities in the United States. Reading was a central concept of self-education, promoted by "Ameryka-Echo" and Paryski, who saw self-education of Polish immigrants as the first step in the process of general improvement, which, ultimately, would lead to economic as well as political success. Paryski spread his ideas in two ways: through the printed word of "Ameryka-Echo" and the multitude of books published by his publishing house, and through the spoken word of his "educational agents" ("agenci os'wiatowi") or sales representatives, who between 1889 and 1914 crisscrossed the country selling his newspaper subscriptions and his books, and encouraging self-education through reading. In this essay, the author traces the history surrounding "Ameryka-Echo's" publishing operations. The author also illustrates the role played by Paryski's educational agents in the development of the Polish-American community in the U.S. during 1889-1914. (Contains 81 footnotes.)