The growing calls for accountability within higher education have mobilized student affairs divisions to develop practices that provide evidence of student learning and development. In order to do this effectively student affairs divisions understand the importance of creating, managing, and sustaining a culture of assessment. The purpose of this study was to explore and understand effective practices in creating a culture of assessment within a division of student affairs at a large public university. The findings from this study offer insight into the experiences of one division in creating a culture of assessment. Key themes of leadership, socialization, and learning were consistent with organizational theory regarding the creation and management of a culture of an organization and with student affairs assessment literature. This study offers suggestions for best practices in ways other divisions might approach the creation of a culture of assessment. [The dissertation citations contained here are published with the permission of ProQuest LLC. Further reproduction is prohibited without permission. Copies of dissertations may be obtained by Telephone (800) 1-800-521-0600. Web page: http://www.proquest.com/en-US/products/dissertations/individuals.shtml.]