This paper will develop and explain a conceptual framework for the use of business industry marketing techniques within the higher educational spectrum. This framework will demonstrate how sound marketing management can help higher education increase its effectiveness and improve student interest, as well as encourage the development of managerial…

If the notion of public and private spheres seems somehow quaint or old-fashioned, the distinction between public and private corporations will be that much more obscure. Yet Channel One broadcasts in a public school classroom are indisputably the result of a contract between a private corporation (Alloy Media + Marketing) and a public corporation…

This volume provides a one-page abstract for each of the vocational exemplary and innovative projects in the state of North Carolina that were funded in 1987-88 and 1988-89 as authorized by the 1984 Carl D. Perkins Act. Each abstract provides the following information: title of project; local education authority; project coordinator; address;…

A project was conducted in North Carolina to identify science competencies in three selected vocational programs: consumer and homemaking education, business and office education, and marketing and distributive education; to develop subcompetencies to reflect the science skills implied in the identified competencies; to validate the…