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Bodell, Rachel – Christian Higher Education, 2021
A relatively new pedagogical approach termed "faith and learning in action" (FLA) involves crafting an assignment to include faith integration (FI) in a way that inspires the learned action of an academic subject through service-learning (SL). This study incorporated experiential learning methods in the employment of FLA into a…
Descriptors: Marketing, Service Learning, Student Projects, Beliefs
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Atwong, Catherine T. – Marketing Education Review, 2015
To prepare students for the rapidly evolving field of digital marketing, which requires more and more technical skills every year, a social media practicum creates a learning environment in which students can apply marketing principles and become ready for collaborative work in social media marketing and analytics. Using student newspapers as…
Descriptors: Social Media, Practicums, Newspapers, Marketing
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Rudd, Denis; Mills, Richard – Contemporary Issues in Education Research, 2008
This paper will develop and explain a conceptual framework for the use of business industry marketing techniques within the higher educational spectrum. This framework will demonstrate how sound marketing management can help higher education increase its effectiveness and improve student interest, as well as encourage the development of managerial…
Descriptors: Higher Education, Marketing, Business, Educational Administration
Montgomery, Denise; Rogovin, Peter; Persaud, Neromanie – Wallace Foundation, 2013
How can high-quality arts programs attract and retain low-income urban tweens? Drawing on hundreds of interviews with young people, their families, leaders of exemplary programs and others nationwide, this report offers some answers, including 10 principles for developing effective programming. An infographic illustrating key findings, a report…
Descriptors: After School Programs, Art Education, Urban Youth, Low Income Groups
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Levin, John S.; Aliyeva, Aida – Review of Higher Education, 2015
Although there are claims that neoliberalism has not only commandeered the agenda and actions of universities and colleges but also become identified with the work of academic professionals, there is little empirical evidence to show that neoliberalism has infiltrated the work of faculty. This qualitative field work investigation of three…
Descriptors: Neoliberalism, Teacher Behavior, Qualitative Research, College Faculty
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McCabe, Deborah Brown; Meuter, Matthew L. – Journal of Marketing Education, 2011
There has been an explosion of classroom technologies, yet there is a lack of research investigating the connection between classroom technology and student learning. This research project explores faculty usage of classroom-based course management software, student usage and opinions of these software tools, and an exploration of whether or not…
Descriptors: Classroom Techniques, Undergraduate Study, Educational Technology, Learning Experience
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Murphy, Joel – Journal of Hispanic Higher Education, 2013
The literature describes various approaches that community colleges use to achieve institutional effectiveness; however there is no information about how Hispanic Serving Institutions (HSIs) go about this process. The purpose of this article is to review some principles and processes of accountability and to describe the strategic review and…
Descriptors: Institutional Characteristics, Hispanic American Students, Community Colleges, Accountability
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Blokhuis, Jason C. – American Educational Research Journal, 2008
If the notion of public and private spheres seems somehow quaint or old-fashioned, the distinction between public and private corporations will be that much more obscure. Yet Channel One broadcasts in a public school classroom are indisputably the result of a contract between a private corporation (Alloy Media + Marketing) and a public corporation…
Descriptors: Public Schools, Interests, Boards of Education, Corporations
Zimmerman, Robert – Higher Education Center for Alcohol and Other Drug Abuse and Violence Prevention, 2004
Changing the environment that affects decisions about use of alcohol and other drugs has emerged as a key to reducing substance use problems among college and university students. The student environment, however, is not limited to the campus. Education, counseling, and campus-based prevention policies and activities cannot succeed if a campus is…
Descriptors: Drinking, Drug Use, College Students, Colleges