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Direct linkCreelman, Valerie – Business Communication Quarterly, 2008
Teaching students to write persuasive messages is a critical feature of any undergraduate business communications course. For the persuasive writing module in the author's course, students write a persuasive message on the basis of the four-part indirect pattern often used for sales or fund-raising messages. The course text she uses identifies…
Descriptors: Persuasive Discourse, Group Activities, Teaching Methods, Active Learning
