This curriculum guide is designed to provide the curriculum coordinator with a basis for planning a comprehensive program in the field of marketing. It also provides marketing and distributive education teachers with maximum flexibility in planning an automotive and petroleum curriculum. The essential common and specialized competencies are identified and listed based upon structured interviews with employees in first-, second-, and third-level positions. These competencies are classified into 11 instructional areas: advertising, communications, display, human relations, marketing/economics, management, mathematics, merchandising, operations, product and/or service technology, and selling. For each competency those jobs to which the competency is common, suggested learning activities, and references are suggested. Supplementary materials provided include information on careers in automotive and petroleum, career ladder, and competency curriculum planning grid. (YLB)