Designed to be used with the General Marketing Curriculum Planning Guide (ED 156 860), this guide is intended to provide the curriuclum coordinator with a basis for planning a comprehensive program in the field of marketing for transportation and warehousing. It contains job competency sheets in eight instructional areas: (1) communications, (2) human relations, (3) marketing/economics, (4) management, (5) mathematics, (6) operations, (7) product and/or service technology, and (8) selling. Following sections containing information on careers in transportation and warehousing and a bibliography of resources, competencies are identified and listed according to importance based upon structured interviews with persons employed in the transportation and warehousing industry. A sheet for each competency contains the cluster instructional objective, the job skill, suggested learning activities, and references. (LRA)