Whether or not to mandate nutrition labels on alcoholic beverages is a topic of debate. We examined the effect of nutrition labels on (1) plans for drinking and (2) alcohol expectancies. Study 1, n = 80 underage college drinkers responded to an image of a beer with or without a nutrition label. Study 2, n = 98 community drinkers responded to either: an accurate label, none, enhanced vitamin C label, extreme low-calorie label. Study 3, n = 191 community drinkers compared different labels across five beverages/foods. Results showed null effects for labels; however, 86.1% to 87.0% preferred having information. Though participants reported not believing labels would affect drinking, they largely preferred unrealistically low-calorie alcohol. This may apply toward decisional balance. Nutrition-related approaches offer fruitful directions.