An Iowa project identified curriculum, program standards, and a framework for promoting marketing education programs. The mission for the state action plan for marketing education is to develop a strategy to revitalize Iowa's marketing education for the 21st century. Three goals support this mission: (1) create a community-wide awareness of the…

Contains seven papers divided into three sections addressing: (1) the application of marketing principles to child care organizations and ways of remedying the negative public image of child care; (2) training child care professionals to develop marketing skills; and (3) successful uses of five basic marketing skills illustrated through four case…

Professionals spend thousands in design, production, and distribution of marketing brochures for tourist information centers, yet have no proof that the brochures work. Explains how to market heritage attractions by better understanding the intended visitors. Includes questions for identifying markets, ways to generate new market groups, trends in…

Details marketing strategies which, through effort rather than expense, increased enrollment in a rural child care program 1470% in nine years. Market segments targeted included general public, clients, grandparents, staff members, funding sources, legislators, children, and doctors and other professionals. Included so many segments to disperse…

This set of digests includes 35 two-page articles in the areas of counseling programs and practices; theory and research; and professional development. Fourteen articles are presented in the area of programs and practices. These range from the efficacy of school-based drug education programs to learning styles counseling. Six articles are…

Four authors who have experience with contract training present their recommendations for those who want to become contract trainers. Topics covered include program design, audience analysis, and marketing the trainer. (CH)

Several interested organizations and agencies completed an exploration of the complexities and challenges affecting the communication of health information through the mass media. The goal of this effort was to create a shared agenda for increasing cooperation between mass media and public health professionals in addressing the issues, problems,…

Following a review of research literature on eating disorders and the fitness image, the report finds that five socio-cultural influences have been associated with the increase and prevalence of eating disorders: the pressure to be thin; glorification of youth; the changing role of females; media image and marketing of the super woman; and the…

Gives information about opportunities, job tasks, and educational requirements of sports-related jobs in high school, college, and professional athletics: coaches, sports medicine specialists, managers, public relations specialists, and trainers. (SK)

This document consists of the first two volumes of the 1997 annual report on Australia's vocational education and training (VET) system. Examined in volume 1 are the following topics: strategic directions for 1997; overview of the VET system's operation and the Australian National Training Authority (ANTA) agreement; key initiatives in 1997 (the…