In 1982, the Houston Community College System (HCCS) initiated a marketing study designed to identify the education and training needs of the business community in relation to the community college's newly implemented program of professional development seminars. Through a telephone survey of 127 Houston area companies employing 100 or more…

The Sales, Marketing, and Management Division of the Houston Community College System (HCCS) established a task force to identify needs among Houston companies for training/retraining seminars and to determine the role which HCCS should fill in meeting those needs. The task force proposed a marketing study which would meet the following objectives…

In response to a statewide economic crisis resulting in a 9% funding cut for Texas community colleges, the presidents of nine Houston area community colleges formed a consortium to pool their resources and aggressively market the colleges. Since 1986, the Gulf Coast Consortium has mounted late-summer television and radio advertising campaigns to…