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ERIC Number: EJ334607
Record Type: Journal
Publication Date: 1986
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Traditions with a Twist.
Lerner, Laurence M.
Currents, v12 n5 p26-29 May 1986
When nontraditional students become alumni, building loyalty takes creativity. For an urban campus and its alumni, it is important to clearly identify-and then offer programs to-specific constituencies within the alumni. The experiences of New York University are described. (MLW)
Descriptors: Alumni, Alumni Associations, Case Studies, Higher Education, Innovation, Marketing, Nontraditional Students, Participation, Program Development, Urban Universities
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A