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Micheaux, Andrea; Bosio, Birgit – Journal of Marketing Education, 2019
As firms gather increasing amounts of data, the question of how future marketers can use these data to make their marketing more relevant and to make a strategic difference remains. However, students may feel uncomfortable about information systems and database technology, which they may perceive as complex and dry. This case describes how the…
Descriptors: Teaching Methods, Marketing, Data Analysis, Course Descriptions
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de Jesus, Helena T. Pedrosa; Almeida, Patricia Albergaria; Teixeira-Dias, Jose Joaquim; Watts, Mike – Education & Training, 2006
Purpose: The purpose of this study is to identify the types of questions that students ask during the learning of chemistry; discuss the role of students' questions in the process of constructing knowledge, and investigate the relationship between students' questions, approaches to learning, and learning styles. Design/methodology/approach: The…
Descriptors: Cognitive Style, Chemistry, College Freshmen, Foreign Countries
Spear Ellinwood, Karen Courtenay – ProQuest LLC, 2011
This study explores the web-navigation practices of adult learners in higher education and re-conceptualizes the concept of the organizing circumstance of self-managed learning, originated by Spear and Mocker (1984). The theoretical framework draws on funds of knowledge theory from a cultural historical perspective and elaborates a Vygotskian…
Descriptors: Adult Learning, Adult Students, Learning Experience, Internet
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Knight, Kim H.; Elfenbein, Morton H.; Martin, Matthew B. – Sex Roles: A Journal of Research, 1997
Examines relationship between Connected and Separate Knowing dimensions of Knowledge Styles Inventory (K. Knight and others, 1994) and learning modes of A. Kolb (1984), formal operational reasoning (B. Inhelder and J. Piaget, 1958, 1975; G. Tobin and W. Capie, 1981), and vocabulary and abstract thinking abilities (W. Shipley, 1940). Findings…
Descriptors: Abstract Reasoning, Data Analysis, Educational Research, Higher Education