Technical/Reference Books--Potential Often Underestimated. Books of This Type Lend Themselves to What Can Be Described As Unique Styles of Merchandising.

Turk, John W.

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ERIC Number: EJ114387

Record Type: CIJE

Publication Date: 1975

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: N/A

EISSN: N/A

Technical/Reference Books--Potential Often Underestimated. Books of This Type Lend Themselves to What Can Be Described As Unique Styles of Merchandising

Turk, John W.

College Store Journal, 42, 3, 135-138, Apr/May 75

Technical/reference books must be sold by the college store for it to continue as an educational resource center. A professional retailing approach to technical/reference books will increase sales and contribute to profits. (Author/PG)

Descriptors: Administration, Books, College Stores, Facility Improvement, Higher Education, Managerial Occupations, Merchandising, Reference Materials

Publication Type: N/A

Education Level: N/A

Audience: N/A

Language: N/A

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

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