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ERIC Number: EJ532712
Record Type: CIJE
Publication Date: 1996
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0884-1241
Rethinking Student Services: Assessing and Improving Service Quality.
Zammuto, Raymond F.; And Others
Journal of Marketing for Higher Education, v7 n1 p45-70 1996
A study investigated the quality of services in four student enrollment services administrative sub-units (recruiting, admissions, records and registration, financial aid) at a public comprehensive university, using student and staff evaluations and program evaluations. Specific changes needed to improve service delivery are identified and considerations critical to effective implementation of change are discussed. (Author/MSE)
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A