This guide was developed to provide specific, practical advice to teachers who are involved in operating a school store as an adjunct to the marketing/distributive education curriculum. The handbook format integrates school store operations with classroom learning activities and the Michigan Marketing and Distributive Education Core Curriculum. The handbook is divided into three sections as follows: Part I--formation of a new store (contains suggestions for writing a proposal and making basic decisions). Part II--suggested sample store handbook (gives ideas for developing procedures and job descriptions and communicating them). Part III--store functions (suggests ways to combine the operations of the school store with classroom learning activities); the introduction to this section includes ideas for operating the store by functional areas, group evaluation ideas, career planning ideas, and ideas for specific store functions. The handbook has a section for each of the basic store functions (sales, merchandising, advertising and display, operations, management, and accounting). Each of the functional areas includes appropriate task statements and competencies from the Michigan Marketing and Distributive Education Core Curriculum, suggested learning activities, and suggested forms for that function. A suggested store layout map is also included. (KC)