The world is becoming a global village and within many professions, including physical education and sport, individuals have multiple opportunities to work and socialize with people from different ethnic backgrounds, cultures, lifestyles, religions, etc. Due to the increasing cultural diversity, it is important for physical education and sport professionals to understand how cultural and social factors of different ethnic groups and countries may influence a person from participating in physical activity. The aim of this paper was to examine some of the traditional and recent cultural and social factors that have an impact on women's participation in physical activities in Taiwan. Factors such as changes within the family structure, equal education opportunities, and the growing attention from the government toward physical activity for all have motivated and encouraged women in Taiwan to participate in physical activity. The other aim of this paper was to emphasize the importance of Taiwanese women's physical activity participation and to encourage continued involvement in physical activities. (Contains 4 notes.)