A report is presented of a meeting sponsored by the University Advisory Council of the American Council of Life Insurance on company-college links. A brief outline is presented of each of five innovative programs developed and implemented by business groups and colleges. As background to the projects, attention is also directed to some of the main issues in American higher education today and some of the complex ties that already link campus and corporation. Key issues on campus were identified by college presidents and faculty members serving on the University Advisory Council. In addition, an article by Eve Katz entitled "Business and Higher Education: An Overview" is included. The following issues on campus today concern: budgets, demographics, student attitudes, faculty, quality, curriculum, the relationship between public and private colleges, and relations with government and business. Five examples of college-campus links that have worked are as follows: (1) bringing students and professors to corporate headquarters for a 2-3 week seminar (Dana Corporation, Denison University, and Hillsdale College); (2) allowing corporate employees to take in-house courses toward a liberal arts degree (INA-University of Pennsylvania); (3) conducting a workshop in public relations for small college presidents (Western Electric and Council of Independent Colleges); (4) designing a corporate executive liaison program with presidents of black colleges (The Equitable Life Assurance Society); and (5) approaching a college for access to its scientific knowledge (Massachusetts Institute of Technology's Industrial Liaison Program). An executive summary, a meeting agenda, and list of participants are appended. (SW)